Peter Astedt

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Peter Åstedt has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. The label is still running and is one of the oldest in Sweden. Peter was an early protagonist of the digital revolution in the music industry. He uploaded his first mp3 in 1995 and worked on one of the first legal sites to sell mp3s, called Vitaminic.

Early 2000 he started the Digital distribution services Musicbase and Distrosong. He also created the physical distribution service DFR. In 2008, he started the company Musichelp Sweden AB which is a service company for people/artists in the music industry. Over the years, over 10 000 artists have gone through his systems.

In 2009, Peter created a publishing division: Musichelp Publishing. The main focus was placement in commercials, TV, games, and movies. The rooster quickly became famous for its quality and to this day, it has worked with international brands like Microsoft, Coca Cola, Samsung, BMW, Volvo, Huawei, EA-games, Mc Donalds, Viasat, Rocket, Red Bull, Conduit, Viaplay, Sky channel, Rimmel London, GB-Glace, Deutche Telecom, Vodaphone, Nokia, Hilton Hotel, Seven Town, Bealls and many more; and has made placements in TV series like What about Brian, Beverly Hills 90201, Six feet under, Unemployment, Blue mountain state, Degrassi, Roswell and movies like Drowning Ghost, Bombay Dreams, Hip Hip Hora, Kommissarie Späck, Trevligt Folk and more.

One of the bigger achievement was to place artists for the Olympic Games in London 2012. Also that he has placed music on Superbowl commercials three times.

In 2011, Musichelp expanded into the export of Swedish music by working with leading showcase festivals all over the world like SXSW, The Great Escape, New Music Seminar, Canadian Music Week, CMJ, Culture Collide and Popkomm. Musichelp had then already been a partner in the music conference Trigger Creative Conference in Borlänge, Sweden. They also toke care of the conference and booking part of Live at Heart in Örebro, Sweden for ten years.

Peter was a board member of SOM (Swedish independent music producers, the Swedish version of AIM (UK) and A2IM (USA)) for 15 years. He has also been president of Sinderella  (Swedish independent record labels association) for 6 years and board member of Mbin (Music business independent network) for 5 years. 

Over the years, Peter has spoken and been on panels at several international music conferences like, SXSW, Midem, ONGEA, GMA, CMW, Live at Heart and many more.

He has been involved in working to structure cities to become music cities.

Songs he has worked with having over a billion streams on Spotify alone.He has worked on five of the twenty most streamed songs in the world.

Peter also writes the popular music blog and has his own radio show and run Cashbox Radio.

He has started the new showcasefestival company “Discover Sensation” 2019

Peter is currently working on a new showcasefestival “Future Echoes” taking place in Norrköping, Sweden in February 2021. 

http://www.musichelpblog.com

https://www.musichelp.se

https://www.musichelp.se/discover-sensation

http://www.futureechoes.se



Peter has spoken on these showcase events:

Bangkok Music City – Thailand

Beatmeet – Sweden

Canadian Music Week (CMW) – Canada

Caribbean Music – Barbados

CMJ – USA

Cranc Festival – Spain

Cutting Edge (NOLA) – USA

Culture Collide – USA

Fira B! – Spain

Future Music Forum (FMF) – Spain

Golden Melody Awards (GMA) – Taiwan

Golden Melody Festival – Taiwan

Indie Week – Canada

Live at Heart – Sweden

Live at Heart Västerås – Sweden

Live at Heart Newfoundland – Canada

Mastering The Music Business (MMB) – Romania

MENT – Slovenia

Medimex – Italy

Midem – France

Mondo NYC – USA

Music Showcase Greece – Greece

Music Export Conference – Poland

New Skool Rules – The Netherlands

Nouvelle Prag – Czech Republic

ONGEA! – Kenya

PIN – North Macedonia

Rookie – Sweden

Reeperbahn – Germany

Sonic Visions – Luxembourg

Sync Summit NYC – USA

Sync Summit London – UK

SXSW – USA

Swiss Live Talents – Switzerland

Trigger Creative Conference – Sweden

Tokyo International Music Market (TIMM) – Japan

Tune in Tel Aviv – Israel

Waves Vienna – Austria

Westway Lab – Portugal

Wide Days – UK

Youbloom Los Angles – USA

Youbloom Dublin – Ireland



Also lectured on these schools/Institutions:

2112, Chicago – USA

Berklee College of Music -USA

Boomtown – Sweden

Danish B-group – Sweden/ Denmark

Estonia Music Export – Estonia

Royal Music Acadamy – Sweden

Linné University – Sweden

Loyola University – USA

Musikmakarna – Sweden

Piteå Högskola – Sweden

University of Southern Mississippi – USA

STIM ( PRS of Sweden) – Sweden



Short Bio

Peter Åstedt has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. Over the years he has started several companies in different fields in the music industry like PR, Publishing, Distribution, Sync placements, Management, Festivals, and Artist Development. Today he oversees several of the departments on Musichelp which is an umbrella company of different companies in the music industry.

Peter has also been involved in working to structure cities to become music cities. He has worked with five of the top twenty most-streamed songs in the world. He writes the popular music blog www.musichelpblog.com that is also published in Cashbox Magazine Canada and Record World USA. He is also part owner of Cashbox Radio an international online radio station. He is now booker and curator on Sweden’s new showcase festival Future Echoes.


500 character bio

Peter Åstedt has been working in the music industry for over 30 years. Over the years he has started several companies in different fields.The newest company is “Discover Sensation” 2019 under Musichelps umbrella.

Over the years, Peter has spoken at the biggest and most influential international music conferences around the world. Songs he has worked with having over a billion streams on Spotify alone.

Peter manages 3 acts, he looks for talent to his publishing agency and book artist to over 15 different stages around the world.

Peter also writes the popular music blog http://www.musichelpblog.com

LINKS

Musichelp

https://www.musichelp.se

Musichelp Blog

http://www.musichelpblog.com

Discover Sensation

https://www.musichelp.se/discover-sensation

Facebook

https://www.facebook.com/peter.astedt

Instagram

https://www.instagram.com/peterastedt/

Twitter