Peter Åstedt has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. The label is still running and is one of the oldest in Sweden. Peter was an early protagonist of the digital revolution in the music industry. He uploaded his first mp3 in 1995 and worked on one of the first legal sites to sell mp3s, called Vitaminic.
Early 2000 he started the Digital distribution services Musicbase and Distrosong. He also created the physical distribution service DFR. In 2008, he started the company Musichelp Sweden AB which is a service company for people/artists in the music industry. Over the years, over 10 000 artists have gone through his systems.
In 2009, Peter created a publishing division: Musichelp Publishing. The main focus was placement in commercials, TV, games, and movies. The rooster quickly became famous for its quality and to this day, it has worked with international brands like Microsoft, Coca Cola, Samsung, BMW, Volvo, Huawei, EA-games, Mc Donalds, Viasat, Rocket, Red Bull, Conduit, Viaplay, Sky channel, Rimmel London, GB-Glace, Deutsche Telecom, Vodaphone, Nokia, Hilton Hotel, Seven Town, Bealls and many more; and has made placements in TV series like What about Brian, Beverly Hills 90201, Six feet under, Unemployment, Blue mountain state, Degrassi, Roswell and movies like Drowning Ghost, Bombay Dreams, Hip Hip Hora, Kommissarie Späck, Trevligt Folk and more.
One of the biggest achievements was getting artists to play at the Olympic Games in London 2012. As, well he placed music on Superbowl commercials three times.
In 2011, Musichelp expanded into the export of Swedish music by working with leading showcase festivals all over the world like SXSW, The Great Escape, New Music Seminar, Canadian Music Week, CMJ, Culture Collide, and Popkomm. Musichelp had then already been a partner in the music conference Trigger Creative Conference in Borlänge, Sweden. They also took care of the conference and booking part of Live at Heart in Örebro, Sweden for ten years.
Peter was a board member of SOM (Swedish independent music producers, the Swedish version of AIM (UK) and A2IM (USA)) for 15 years. He has also been president of Sinderella (Swedish independent record labels association) for 6 years and a board member of Mbin (Music business independent network) for 5 years.
Over the years, Peter has spoken and been on panels at over 50 international music conferences like SXSW, MIDEM, ONGEA, GMA, CMW, TIMM, Reeperbahn, and many more.
He has been involved in working to structure cities to become music cities.
Songs he has worked with have had over a billion streams on Spotify alone. He has worked on five of the twenty most-streamed songs in the world.
Peter also writes a popular music blog and has a regular column in Cashbox Magazine and has his own radio show and is Station manager at Cashbox Radio.
He has started the new non profit showcase festival company “Discover Sensation” 2019
Peter is currently working on a new showcase festival “Future Echoes” taking place in Norrköping, Sweden in September 2021.
Peter has spoken on these showcase events:
Amplify:LX – Luxembourg
Bangkok Music City – Thailand
Beatmeet – Sweden
Break Out West – Canada
Canadian Music Week (CMW) – Canada
Caribbean Music – Barbados
CMJ – USA
Cranc Festival – Spain
Cutting Edge (NOLA) – USA
Culture Collide – USA
Fira B! – Spain
Future Music Forum (FMF) – Spain
Golden Melody Awards (GMA) – Taiwan
Golden Melody Festival – Taiwan
Indie Week – Canada
Live at Heart – Sweden
Live at Heart Västerås – Sweden
Live at Heart Newfoundland – Canada
Mastering The Music Business (MMB) – Romania
MENT – Slovenia
Medimex – Italy
Midem – France
Mondo NYC – USA
Music Showcase Greece – Greece
Music Export Conference – Poland
MU:CON – Korea
New Skool Rules – The Netherlands
Nouvelle Prag – Czech Republic
ONGEA! – Kenya
PIN – North Macedonia
Rookie – Sweden
Reeperbahn – Germany
SIM Sao Paulo – Brazil
Sonic Visions – Luxembourg
Sync Summit NYC – USA
Sync Summit London – UK
SXSW – USA
Swiss Live Talents – Switzerland
Trigger Creative Conference – Sweden
Tokyo International Music Market (TIMM) – Japan
Tune in Tel Aviv – Israel
Waves Vienna – Austria
Westway Lab – Portugal
Wide Days – UK
Youbloom Los Angles – USA
Youbloom Dublin – Ireland
Also lectured on these schools/Institutions:
2112, Chicago – USA
Berklee College of Music -USA
Boomtown – Sweden
Danish B-group – Sweden/ Denmark
Estonia Music Export – Estonia
Royal Music Acadamy – Sweden
Linné University – Sweden
Loyola University – USA
Musikmakarna – Sweden
Piteå Högskola – Sweden
University of Southern Mississippi – USA
STIM ( PRS of Sweden) – Sweden
Peter Åstedt has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. Over the years he has started several companies in different fields in the music industry like PR, Publishing, Distribution, Sync placements, Management, Festivals, and Artist Development. Today he oversees several of the departments on Musichelp which is an umbrella company of different companies in the music industry.
Peter has also been involved in working to structure cities to become music cities. He has worked with five of the top twenty most-streamed songs in the world. He writes the popular music blog that is also published in Cashbox Magazine Canada and Record World USA. He is also part owner of Cashbox Radio an international online radio station. He is now booker and curator on Sweden’s new showcase festival Future Echoes.
500 character bio
Peter Åstedt has been working in the music industry for over 30 years. Over the years he has started several companies in different fields.The newest company is “Discover Sensation” 2019 under Musichelps umbrella.
Over the years, Peter has spoken at the biggest and most influential international music conferences around the world. Songs he has worked with having over a billion streams on Spotify alone.
Peter manages 3 acts, he looks for talent to his publishing agency and book artist to over 15 different stages around the world.
Peter also writes the popular music blog in Cashbox Magazine and Record World
Facebook (artist account)